1. Why buy from you?
- you offer something other can't give (unique value proposition)
ds - a self serving platform with customize solution
optimizer - low-code optimizer (fast/easy model building/experimenting)
2. Why sell for you?
- you provide incentive for them to sell for you
Hypothesis
1. requirement
2. solution
3. business model
4. growth
5. moat
cost, size, high switching cost, brand, network effect
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